Marketing is often associated solely with advertising communication, a misnomer that has become common even in the largest corporations. In reality, Marketing is the process of developing Products, Pricing, Placement and Promotion (the four P’s). At Cottrell we understand that building a successful business requires excellence in all of these categories and we have developed methods to help your business succeed in a competitive marketplace.
 
Product – This typically refers to what your business’ core value proposition, whether it is a tangible item or an intangible service. The products your business provides need to match the marketplace needs and find a value proposition that makes your company a more attractive option than your competitors. At Cottrell we are able to help your product stand out with exceptional support materials. From your letterhead and business cards to a detailed user’s manual, Cottrell is committed to creating the best support materials available.
 
Pricing – In reality, the majority of business decisions come down to the almighty dollar. Sure, we’d all love to get the top-of-the-line, latest and greatest of everything, but our bank accounts remind us that we don’t have unlimited funds. Your product must be priced at a level that makes it attainable for your customer base. Cottrell can help you keep your costs down by providing quality printed materials at surprisingly low rates. Whether this savings goes to your bottom line or you pass it on to customers is your decision.
 
Placement – Making your products available to customers at a convenient time and location is key to driving sales.  Just a few years ago, everyone thought having a web address would be the end-all of product placement—and to some extent they were right (after all, you are reading this on the web right now!). But now that little Jimmy down the street has a sleek webpage, customers are realizing that having a street address has become a bigger deal than having a virtual one. At Cottrell we are proud to be a brick and mortar printer and invite you to come visit our plant.
 
Promotion – Your company may have the best products at the best pricing in the best places, but unless your customers know about it you won’t be making any sales. Promotion is an all-encompassing term that includes advertising, public relations and sales. With literally millions of companies trying to promote their products to customers, it is important that your message is able to break thru the clutter. When it comes to your printed promotional materials, Cottrell is able to provide stunning work that is immediately recognizable as professionally printed. Our creative design studio can help your company create a piece that will capture the attention of your audience, and our direct mail services will send that material directly into your customer’s hands.  
 
At Cottrell we want to be your Marketing partner. Call one of our personal consultants today to develop a custom marketing plan for your business and see how Cottrell can help your business grow.